BestChoice Redemption Partners 2026: 178 Brands in the Classic Tier + 8 Themed Variants

Quick answer: BestChoice is the universal gift card from cadooz AG (Hamburg) — used primarily as an employee benefit-in-kind (€50/mo tax-free). In the Classic tier, ~178 brands are redeemable (from Apple to Zalando, without Amazon/MediaMarkt/Saturn). Plus 8 themed sub-variants (Style & Beauty, Home & Living, DIY & Garden, Streaming, and many more). Splittable, 3-year validity. The specific brand list per tier only becomes visible after entering your code on bestchoice.einloesen.de.

BestChoice is cadooz’s main B2B product and a leader in the German benefit-in-kind market. If your employer gives you €50/month in tax-free benefit-in-kind, it most likely runs through BestChoice. For private buyers, the tier variety is especially interesting — Classic is the largest variant, plus 8 themed sub-cards.

The 9 BestChoice Tier Variants

Tier	What’s inside?	Value tiers
Classic	Largest variant with ~178 brands (Apple, OTTO, Zalando, IKEA, H&M, Adidas, DAZN, Nintendo eShop, Xbox, and many more)	€5–250
Party & Birthday	Concert tickets, experience vouchers, jewelry (for gifts)	€5–950
Home & Living	Living, furniture, garden	€5–500
Style & Beauty	Fashion, beauty, accessories	€5–500
DIY & Garden	DIY, garden, tools	€5–950
Fit & Healthy	Sports, fitness, health	€5–950
Home & Office	Office, books, learning, software	€5–1,000
Kids & Play	Kids, toys, family	€5–950
Streaming & Entertainment	DAZN, Nintendo, Xbox, RTL+, Waipu, Tinder, Eventim, Reservix	€10–500

→ Important: Amazon, MediaMarkt, and Saturn are included in none of the 9 BestChoice tier variants. If you want Amazon, you’ll need a Wunschgutschein instead, or buy Amazon directly in the PAYBACK rewards shop.

Key Facts

Property	Value
Number of Classic brands	~178 (as of 11/2025)
Total tier variants	9 (Classic + 8 themed)
Value tiers	from €5 (B2B standard €50/month), up to €1,000 possible
Splittable	✅ can be split across multiple partners
Validity	3 years after the end of the year of purchase
Issuer	cadooz AG, Hamburg
Amazon in the lineup	❌ NO (in no tier)

All Brands in the Classic Tier

Cadooz does not maintain the exact brand lists per tier publicly and officially — they only become visible after you enter your code on bestchoice.einloesen.de. The following overview is our own verified snapshot of the Classic tier:

Please check directly in the recipient portal before each purchase to see whether your desired brand is still in the current lineup — the lineup can change at short notice.

Where to Get It

Channel	Target group
cadooz IncentiveMall (incentivemall.cadooz.com)	B2B / corporate customers, €50/mo benefit-in-kind
Miles-and-More Vorteilswelt	M&M members — seasonal special earn rates on BestChoice
Recipient redemption (bestchoice.einloesen.de)	Code holder enters the code, sees the available brand lineup of their tier

Benefit-in-Kind Lever for the Self-Employed

€50 BestChoice per month = €600 per year tax-free, if your tax advisor books the benefit-in-kind correctly. This is an established structure — and at the same time, you can earn additional miles on the purchase (e.g. via the M&M Vorteilswelt).

→ This lever is described in detail in the Premium Handbook — including requirements, tax notes, and card setup.

Frequently Asked Questions (FAQ)

Which BestChoice tier variants are there?

9 in total: Classic (the largest variant with ~178 brands) plus 8 themed sub-cards (Party & Birthday, Home & Living, Style & Beauty, DIY & Garden, Fit & Healthy, Home & Office, Kids & Play, Streaming & Entertainment). Earlier magazine mentions of a “Premium” variant with Amazon/MediaMarkt/Saturn are no longer accurate — Amazon is included in no BestChoice tier.

How many brands does BestChoice have?

In the Classic tier, there are ~178 brands in the current snapshot (as of 11/2025). Spread across all 9 tier variants, it’s “up to 500 attractive gift cards and merchandise rewards,” according to bestchoice.einloesen.de.

Can I split BestChoice?

Yes. You can split your balance across multiple partners.

How long is a BestChoice valid?

3 years after the end of the year of purchase.

What is the benefit-in-kind lever?

Employers may give their employees €50/month tax-free as a benefit-in-kind — e.g. as a BestChoice. This should not be confused with the €600 token-of-appreciation limit. Your tax advisor will confirm the correct booking for you.

Can I buy BestChoice with M&M miles?

Through the Miles-and-More Vorteilswelt, cadooz gift cards (including BestChoice Classic) are available seasonally with special earn rates. Check the current amount and duration directly in the M&M app / Vorteilswelt.

How does BestChoice differ from Wunschgutschein?

Both belong to the cadooz group, but: BestChoice is primarily B2B (employee benefit-in-kind) and has tier differentiation Classic/Premium. Wunschgutschein is the B2C flagship brand without a tier system and comes with Amazon directly in the lineup.

Related Articles

• Cadooz: Earning Miles via the M&M Vorteilswelt
• Wunschgutschein Redemption Partners
• Everywish Redemption Partners
• PAYBACK Rewards Shop Gift Cards
• Wunschgutschein Triple-Dip Strategy